Shopping in person
A good adult shop is clean, well lit and staffed by people who can answer questions without fuss. Many boutiques feel no different from any other specialist shop. Staff are used to helping first-time customers and will usually let you browse at your own pace.
You'll need to be 18 or over, and some shops have a separate area for certain products. Our adult shops listings cover stores across the UK, including in London.
If you're feeling a bit self-conscious, that's completely normal. Go at a quieter time of day, have a look round, and ask staff for a recommendation if you're not sure where to start. They've heard every question going, and they're far more interested in finding you the right thing than in judging anyone.
Shopping online
Buying online gives you more choice and more privacy. Look for a shop with a clear UK address or company details, a secure checkout, an honest returns policy and realistic reviews.
Most reputable retailers send orders in plain brown packaging with a neutral name on the bank statement. If that matters to you, check the delivery and billing information before you order.
Read a few reviews before you buy, especially for pricier items, and be wary of sites selling well-known brands at prices that seem too good to be true. Fakes do circulate, and they're not always made to the same standard.
Quality and safety
Choose products made from body-safe materials and from brands that give clear care and cleaning instructions. Very cheap items with no information about what they're made of are best avoided.
For hygiene reasons many personal items can't be returned once opened, so read the policy first. If a product arrives faulty, contact the retailer straight away, as your normal consumer rights still apply.
Look after what you buy. Clean items as the maker suggests, store them somewhere dry and away from other products, and replace anything that's worn or damaged. A bit of care makes things last longer and keeps them safe to use.
Gifts and discretion at home
Buying for a partner? Talk first if you can. A surprise is lovely, but a gift you've chosen together is more likely to be used and enjoyed.
If you share a home with others, think about deliveries. A collection point, a parcel locker or a delivery slot when you're in can save an awkward conversation. Most shops will tell you exactly what's printed on the label if you ask.
Your questions, answered
Will my parcel show what's inside?
Most established online shops use plain packaging. Check the shop's delivery information to be sure.
Can I return an adult product?
Unopened items can often be returned. Opened personal items usually cannot, unless they're faulty.