The Verified tick
A Verified tick means the business has put our badge on its own website, and that badge links back to its AskedFor listing. It shows that the people who run the website and the people who manage the listing are connected. In other words, the listing really belongs to that business.
We re-check every week. If the badge is taken down, the tick is removed, along with the website link and any photos on the listing. So if you see a tick, it was confirmed recently. It's a check on ownership, not a promise about the quality of service, so it's still worth reading the reviews and trusting your own judgement.
Photos and illustrations
Listings that aren't yet Verified show an AskedFor illustration rather than photos. Verified listings can upload up to 10 photos of their own.
That's deliberate. Photos copied from elsewhere are one of the most common tricks used by fake profiles, so we only let a business show photos once it has proved it's who it says it is. An illustration doesn't mean a business is bad, simply that it hasn't completed verification yet.
Featured listings
Featured listings are given extra visibility on AskedFor, for example on our featured page. Think of it as a spotlight rather than a seal of approval.
Being Featured doesn't replace verification or reviews. Look at both alongside any Featured label before you decide.
Member reviews
Reviews are written by signed-in members and are checked by our team before they go live. We look for reviews that are honest, respectful and about a real experience, and we don't publish anything explicit, abusive or identifying.
Read a few reviews rather than relying on one, and pay attention to practical details such as communication, punctuality and cleanliness. If you'd like to add your own, create a free account and read our guide on how reviews work.
It's also worth looking at the dates. A string of glowing reviews from years ago tells you less than two or three sensible ones from the last few months. Places change, staff move on, and recent experience is usually the better guide.
The badge itself
The badge is a small graphic that a business places on its own website. It links to the business's AskedFor listing, which is how we confirm the connection. If you're a business owner, our guide to verification and the badge explains the steps.
If you ever spot a badge on a website that seems to link to the wrong listing, or a listing that looks misleading, please tell us through our report form.
Your questions, answered
Does Verified mean AskedFor recommends the business?
No. Verified confirms that the listing is connected to the business's own website. It isn't an endorsement, so read reviews and use your own judgement too.
Why does a listing show a drawing instead of photos?
Only Verified listings can upload photos. Until a business is verified, its listing shows an AskedFor illustration.
How often is the Verified tick checked?
Every week. If the badge is no longer on the business's website, the tick, website link and photos are removed.