What verification proves
Verification shows that the business running a website and the business behind an AskedFor listing are the same. It protects you from people pretending to be you, and it helps visitors trust that they're contacting the real business.
It's a check on ownership and on the business itself, not a review of your service. Your reviews and your own information do the rest.
For visitors, the tick is a quick, visible sign that they're contacting the real you, not a copycat profile using your name. Fake listings are common in this sector, so that small signal can make a real difference to who gets in touch. Learn how to spot fake profiles.
How to get verified
First, find your business on AskedFor, or list it free if it is not there yet. Then open the claim form, which gives you our badge code in a dark or a light version. Add it to your own website so that it links back to your listing.
Then give us your registered business details: your full legal name, the registered name and address, your Companies House number if you're a limited company or LLP, and your licence number if your council licenses your kind of venue, such as a strip club or massage parlour. We check them on Companies House or the council's licence register, usually within one working day.
Once the badge is live and linking correctly, and your details match, your listing gets the Verified tick. Make sure the page with the badge is publicly visible and not hidden behind a login or age gate that blocks our check.
If you use a website builder, adding the badge is usually as simple as pasting an image with a link into a footer or text block. If someone else looks after your website, send them your listing address and ask them to add it for you. The link to us page has the badge code too.
What verification unlocks
Verified listings show the Verified tick, a link to your website and up to 10 of your own photos. Unverified listings show an AskedFor illustration instead. Only verified businesses can become Featured in their area.
We limit photos to verified businesses because stolen pictures are a common feature of fake profiles. Keeping photos for verified listings makes the whole directory more trustworthy, including for you.
Choose your photos carefully. Clear pictures of your premises, your reception area or your shop floor help visitors feel comfortable before they arrive. Keep them tasteful and recent, and make sure you have the right to use every image.
Keeping your tick
We re-check badges every week. If the badge is removed, or no longer links to your listing, we remove the Verified tick, the website link and your photos from the listing.
If you redesign or move your website, remember to put the badge back on the new version. Once it's back in place and linking correctly, your listing can be verified again. Spotted a listing that looks wrong? Report it and we will review it within 24 hours.
It's a good idea to check your listing now and then, especially after changes to your site. If the tick has gone and you're not sure why, the first thing to check is whether the badge is still showing and linking to the right page.
Your questions, answered
Does verification cost anything?
No. Verification is free. You only need to add our badge, linking to your listing, on your own website.
Why do you need my Companies House number?
It lets us confirm the business is real, active and run by you or someone you work for. We check that the company name and registered address match, and that you're listed as a current director or member. Your registration details are never shown on your listing.
I'm a sole trader. Can I still be verified?
Yes. Choose sole trader and give your trading name. We may ask for proof of your business address, and your licence number if your council requires one.
What happens if I take the badge down?
At the next weekly check, the Verified tick, website link and photos are removed from your listing.
How many photos can I upload?
Verified listings can upload up to 10 photos.